On the catwalk fashion trends come and go. The same is true with fashion websites, which constantly change every season with brand new campaigns to keep things fresh. Working for a fashion retailer I’m often asked to find examples of cutting edge fashion sites for inspiration and reference.
Here is a showcase of 30 of the best…
1. Thierry Mugler
Thierry Mugler relaunched its website with a gorgeous flash experience using fantastic photography to showcase their products.
2. Diesel Stylelounge SS08
The Diesel 2008 summer campaign still looks cutting edge with their models posing underwater, floating in the latest clothing.
Reserved is a premium fashion website that mixes clean navigation with trendy, funky content.
4. Lancome Pink Irreverence
Lancome uses smooth paint splash effects and transitions to display their latest cosmetics.
5. Wrangler Bluebell
Wrangler’s Fall/Winter 2010 collection uses incredible flash functionality allowing the user to drag and move models around at will.
6. Triton SS10
Inspirational fashion using innovative interfaces.
Tiffosi uses video to showcase their latest styles in the background of their site, whilst their new collections can be viewed via flash galleries.
8. Super Sexy CPR
Using a provocative CPR video this lingerie firm certainly knows how to make things.. interesting!
9. Suit Supply
Full screen photography and carousels make choosing the perfect suit engaging and interactive.
10. Uniqlo UJ
Uniqlo creates clean, no-nonsense clothing so their latest UJ campaign site follows this mantra with only three predominant brand colours and models shot on white backgrounds.
11. Scotch & Soda
A fashion label from Amsterdam with a premium look and feel, using full screen photography and clean functional navigation.
Fun site with some great costumes and a cool flash game.
13. Red Issue
By simply drawing an arrow the user can navigate between each section of this innovative site. Clever!
14. Nike Air
Nike Air has been around for a while but it still looks fresh to this day. Use your keyboard to create special effects on screen while you see their footwear in action.
15. Miss Dior
An interactive popup book promoting the latest fragrance and ad campaign from Dior.
16. Maria Filo Spring 2011
Animated paper effects in a beautiful illustrated sky certainly make Maria Filo’s label unique.
17. Laudi Vidni
Sleek and sophisticated flash site which allows you to design your own original hangbag.
18. Marc Aurel
Minimalist and clean site featuring interactive lookbook.
19. Channel J12 Marine
Using the element of water as a theme for the latest Channel watch J12. This campaign features beautiful water effects and photography.
20. Hilfiger Denim
Monochrome photography and big bold typography make this Hilfiger campaign really stand out.
21. Gisele Bundchen 2010
Fun and quirky footwear displayed elegantly using floral elements and backgrounds.
Geometric 3D shapes form part of the navigation for this innovative fashion label.
23. Fatima Lopes
Video footage and an interactive gallery of the latest collections from Fatima Lopes
24. Farm Eu Amo
Interesting and unique flash campaign centered around a snow globe in sand!
25. Eva Padberg
A fashion gallery with a difference. Interactive swatches allow for creative and simple navigation.
26. Cutthroat Design
Funky t-shirts and clothing with great distressed designs.
Premium looking site for premium fashion brand Anteprima.
Clean and modern flash web design for Azzaro Paris.
29. Adidas Y3
The Adidas Y-3 campaign is legendary for its innovative flash experiences and this year is no different.
30. Allen Solly
Stunning interactive 3D flash site for trendy clothing label Allen Solly.