Should You Specialise In Your Creative Niche?

Posted by in Advice, Design, Freelance on March 10, 2015

Whether you’re a designer, UI expert or illustrator; there will come a time in your career, where you want to specialise after several years in the industry. But what are the advantages and potential risks of specialising? Here are my arguments, for and against.

Pros of specialising

– It is a lot easier to market yourself as you know exactly what your services are.
– Your skills will improve much quicker if you specialise.
– It doesn’t matter if you’re a UI expert, mobile tester or poster designer; if you own your ‘thing’, clients will see you as an expert and be hungry for your services.
– You have a proven commercial track record and therefore you can easily gain the trust of clients.
– A specialist has more chance of getting talked about.

Cons of specialising

– Great opportunities could be missed if you aren’t willing to go outside your specialism.
– Doing the same thing every day can be boring and easily lead to burn out (find out how to avoid burnout here).
– You may be too focused on one particular aspect of your clients business, rather than seeing the bigger picture.
– You might not find enough clients, especially in competitive areas.
– Specialising could easily lead to a dry spell.

No matter which way you decide to go, each path has benefits and drawbacks. The most important thing is that you follow your passion and do what you love to do. If you follow this one rule you can’t fail.

Have you tried specialising in your niche? Feel free to comment below and talk about your experiences.