Design Process: Creating a logo

Posted by in Design, Logo, Process on May 21, 2014

With the relaunch of Phoenix Studios last week came numerous design changes including a brand new logo. Here is some insight into the process I followed to create it. I began by making very rough thumbnail sketches to get some ideas flowing. I find that this is the best way to start the process. I selected one of the ideas and created an actual sketch of the basic logo shape. Once I was happy with the sketch I scanned it and brought it into Illustrator. From there I began using…read more