Steak Digital.
DESIGN &
BRANDING.
AGENCY: STEAK Digital
ROLE: Design, Illustration, Art Direction
TYPE: Web, Mobile, Print LAUNCH PROJECT
OVERVIEW:
STEAK needed a new website, brand guidelines & printed materials to showcase their services and make the agency stand out amongst the crowd. STEAK specialises in a wide variety of digital services

from SEO to Analytics and Display. It was essential that the agency came across as not only a professional company, but also a fun and unique brand.
Sketch &
CONCEPT
I started by sketching ideas on paper. The main challenge was to find a solution for how all the different services the agency provides could be displayed together.

The idea behind the concept was that each service could be represented by a coloured liquid and when combined would form the main brand colour.
COLOURFor each service a new colour was added which complimented the main brand colour.
EXPERTISE Icons were created with corresponding colours respresenting the different disciplines within the agency.
ICONS I also created a set of 48 smaller icons to showcase the services of the agency.
DESIGN Based on the original concepts & ideas I created designs making use of the new virbrant colours, interesting forms and lighting effects.
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